BoozExchange Whitepaper

James Pala –
Ian MacKinnon –
Steph Rawlins –
Clinton Bryan –



Executive Summary

BoozExchange is a pioneering platform, leveraging advanced data analytics and blockchain technology to revolutionize the global alcohol market. Our primary focus is on the fine wine and spirits sectors, which have been historically opaque and inefficient. Our platform offers an innovative, transparent, and data-driven marketplace to buy and sell alcohol products, guided by 15 years’ worth of collected data on over 35,000 fine wines.



About BoozExchange

Unlock Your Booze World with AI-Powered Search Engine Delivers Lightning-Fast, Real-Time Results!

The power of AI at your fingertips! revolutionizes your booze experience with its AI-driven search function. Find your desired alcohol types faster and more efficiently, with real-time results.


The Future of Booze Commerce is Here! introduces AI-powered search, enabling swift and precise exploration of alcohol products. Discover, communicate, and transact on the platform or off, fueled by the cutting-edge AI technology.


Embrace the Decentralized Booze Market!, powered by advanced AI search, offers a home for BoozCoin’s growth. Connect with sellers, communicate seamlessly, and dive into a decentralized world where BoozCoin shines.


Seize the Moment with AI Turbocharges Your Booze Trade! Experience lightning-fast searches, real-time updates, and a decentralized platform empowering buyers and sellers. Join the journey where BoozCoin is the key to a global marketplace.

Step into the Future of Booze: Unleashes AI Magic! Discover an unparalleled search experience as AI-driven algorithms unlock faster, more efficient exploration of alcohol products. Embrace the decentralized exchange, fueled by BoozCoin’s potential.

Proprietary Technology

Our platform is built on the existing Sure Holdings platform for wine data analytics and pricing information. We’re leveraging machine learning to provide detailed data analytics, pivot points, and charting. This enables users to identify the lowest price per case/format, historical price trends, and the quantity available for each product. Our AI-powered search engine makes this data readily accessible, allowing users to analyze the market, track performance, and identify key demand areas.



BoozCoin – A Decentralized Payment Solution

As part of our commitment to decentralization and efficiency, we’ve introduced BoozCoin. This cryptocurrency is designed to facilitate transactions on the platform, serving as an accepted method of payment for the international wine and spirits market. By using BoozCoin, buyers and sellers can conduct transactions without the need for a third party, offering significant advantages over traditional payment methods.

NFT for Authenticity & Fraud Prevention

In the high-end wine and spirits market, fraud is a significant concern. To combat this, we’re harnessing the power of NFTs to provide a record of authenticity that’s recorded on the blockchain. This approach not only helps prevent fraud but also creates a unique opportunity to commemorate each vintage of fine & rare wine, making it an attractive proposition for collectors and enthusiasts.



Investment Opportunity

Your investment will enable us to expand our platform to address 80% of the market, opening up trading opportunities to smaller wineries and the mass market. Additionally, we will use funds to enhance our social media presence and awareness campaigns to attract more users to BoozExchange and encourage the use of BoozCoin.

By investing in BoozExchange, you’re not just investing in a platform; you’re investing in a vision to transform the global alcohol market, making it more transparent, efficient, and accessible to all​.

Market Potential

The global alcohol market, and particularly the fine wine and spirits sectors, represents a substantial opportunity. The market is ripe for disruption, and with our innovative approach, BoozExchange is well-positioned to capitalize on this. Our strategy to extend the platform to smaller wineries and the mass market would open up significant trading opportunities.



Scalable Data Analytics Platform

Our data analytics platform “Vinho,” developed over four years, serves as a comprehensive tool to analyze the historical price appreciation of a wine or spirit over time, identify the most rewarding standard quantity of product, compare wine ratings from top critics, and more. It acts as a sophisticated trading platform, but with fine wines and spirits as the “currency.” With an AI-powered search engine, we can provide these insights on a much larger scale, covering more products and markets.

NFT Opportunities

The NFT concept aligns perfectly with the wine and spirits market, especially at the high-end. We are at the cusp of a significant opportunity to immortalize every single vintage ever produced as a data asset & collectible item on the blockchain. This novel approach brings an additional layer of attractiveness to the market, enhancing the allure of collecting and investing in wines and spirits.



The Future with BoozExchange

BoozExchange envisions a future where transactions in the wine and spirits market are seamless, transparent, and efficient. By combining the power of AI, blockchain technology, and a comprehensive data analytics platform, we are poised to create an ecosystem that benefits everyone involved – from the wineries and merchants to the buyers and collectors.

We invite you to join us in this exciting journey and look forward to discussing how we can work together to revolutionize the global alcohol market​​.

Competitive Advantage

BoozExchange has a competitive edge in several areas. Our unique combination of blockchain technology, AI, and a robust data analytics platform sets us apart in the market. With a daily collection of prices on over 35,000 fine wines and an archive of 15 years worth of data, we can offer detailed market insights that few others can match.

Our decentralized payment solution, BoozCoin, offers another layer of innovation. By enabling transactions without the need for a third party, we’re breaking down barriers in the market and paving the way for seamless global trading.

The application of NFTs in the wine and spirits market is a game-changer. By creating a record of authenticity on the blockchain, we are addressing the significant issue of fraud in the industry while offering an attractive proposition for collectors and enthusiasts.



Growth Strategy

Our growth strategy revolves around expanding our platform to cover a more significant portion of the market, including smaller wineries. This expansion will be facilitated by investments in technology and marketing, with a particular focus on raising social media awareness.

We aim to incentivize the use of BoozCoin through awareness campaigns and promotions, with the goal of making BoozCoin an accepted method of payment in the international wine and spirits market.


BoozExchange is at the forefront of revolutionizing the global alcohol market. By bringing transparency, efficiency, and a data-driven approach to the sector, we are poised for significant growth. We invite you to be a part of this exciting journey and look forward to exploring how we can work together to make this vision a reality​.



The sole purpose (the “Purpose”) of this website and white paper (the “White Paper”) is to provide information on the initial coin offering of tokens (“Tokens”) in relation to the BoozCoin Project (as described herein) (the “ICO”).

The White Paper and its contents do not, and are not intended to, constitute, or form any part of, an offer for sale, prospectus or invitation to subscribe for or purchase Tokens, nor shall the White Paper, or the fact of its distribution, form the basis of or, be relied upon in connection with any contract or commitment to acquire any such Tokens.

The White Paper is not a recommendation to purchase Tokens and neither the White Paper nor its contents constitute “investment advice” for any purpose.

Before purchasing Tokens, potential purchasers are strongly advised to take professional advice. No representation or warranty is given as to the information contained in the Draft White Paper which has not been verified, and no reliance should be placed upon such information.

Token sales or coin offerings are typically a highly speculative form of investment. Investors should be prepared for the possibility of losing their investment completely. Investment in token sales or coin offerings is not subject to existing capital market regulations and protections. Potential purchasers should be aware that no established market exists for the trading of the Tokens.

Statements contained in the White Paper may constitute “forward-looking statements”. Forward-looking statements are generally identifiable by the use of the words “may”, “will”, “should”, “plan”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “project”, “goal” , “forecast”or “target” or the negative of these words or other variations on these words or comparable terminology.

Forward-looking statements are based on current expectations and involve a number of known and unknown risks, uncertainties and other factors that could cause the Tokens’ actual performance to be materially different from any future performance expressed or implied by such forward-looking statements.

You should not place undue reliance on forward-looking statements and no undertaking is given to publicly update or revise any forward-looking statements that may be made herein, whether as a result of new information, future events or otherwise.